Friday, February 2, 2018

RECOVERY PODCAST: SKIDROW CEO JOE ROBERTS


OTTAWA - This month's Pedersen Recovery Rodcast comes to you from the Nation's Capital.

As I'm learning quickly, Recovery is a small world. Multi-millionaire businessman Joe Roberts is known as the "Skidrow CEO" and his Recovery story is one of legend. The 51-year old was a homeless, drug-addicted teen in Vancouver but after getting sober in his early-20's, he became the President & CEO of a Fortune 500 company in less than a decade.

And then he relapsed. He went from living in a 4,500-sq foot home overlooking downtown Vancouver to living in a van. Joe had to rebuild himself all over again, and he did.

In the spring of 2017, Joe came through Regina as part of his cross-Canada tour raising awareness and funds for youth homelessness. He literally pushed a shopping cart from Newfoundland to Vancouver, symbolic of what he lived out of as a teen.

During that stop in Regina, Joe asked me to join him out on the TransCanada Highway.

So I did. And we connected. The photo above is evidence of that.

So during a work trip to Ottawa this week, I happened to learn that Joe Roberts was speaking at a convention at The Westin Ottawa.

I went and tracked Joe and his wife Maria down at the Shaw Convention Centre during his pre-event soundcheck and we caught up.

And, as luck would have it, the Skidrow CEO sat down to share his inspiring personal story with our podcast.

As always, we are brought to you by Pedersen Recovery Inc. sponsors Fine Foods, Saputo Dairy's Milk2Go Sport Pro and C.J. Evans Home Designs. I encourage you to click on their ads and try them out. I'm so grateful for their sponsorship.

Now, to this month's podcast with Joe Roberts:

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We often come across individuals who excel in multiple fields, and Rod Pedersen is undoubtedly one of them. With a diverse skill set that en...